MUSIC // Events
MUSIC // Events
This collection highlights work across the music and live events space, capturing the energy, emotion, and atmosphere that define unforgettable moments. From major label rollouts and festival stages to intimate brand activations, each project reflects a deep connection to culture, sound, and storytelling through dynamic visual content.
BABYJAKE
Blending rock, pop, and psychedelic influences, BabyJake is known for his genre-defying sound and bold, rebellious energy. His music and persona channel a raw vintage aesthetic with a modern edge, an artist unafraid to blur lines and challenge convention.
To support his rise, content was developed in partnership with Republic Records including release packages, behind the scenes coverage, press imagery, and cover art. These assets played a key role in shaping the visual narrative around his music, elevating both his brand identity and the impact of each release.
Art Direction for Breakout Tracks
These visuals supported the official releases of “239” and “Blue Cellophane” by BabyJake. The vision behind each cover was to create artwork that felt as personal and textured as the music itself. For “239,” we leaned into gritty, intimate detail to match the raw tone of the track. For “Blue Cellophane,” a more surreal and reflective portrait brought out the emotional depth of the song. Both covers were crafted to feel cinematic and honest, built to stand out on streaming platforms while staying true to BabyJake’s evolving visual identity. Together, these two tracks have earned nearly 20 million streams.
Crowdsync x KYgo
Crowdsync partnered with Kygo to light up the Kids in Love Tour, using synced LED wristbands to turn the crowd into a dynamic visual experience. This tech-driven activation amplified the energy of the performance and created a fully immersive moment for fans across major tour stops.
Crowdsync x TARget
At the 2018 MLS All Star Game, Crowdsync partnered with Target and the MLS to deliver a dynamic fan experience that lit up the event in real time. Thousands of LED wristbands were synced to the energy of the crowd and the rhythm of the music, creating a fully immersive and interactive light show. This activation brought fans closer to the action by blending tech driven excitement with the celebratory spirit of the match. Crowdsync provided full creative and production support to ensure seamless execution and maximum impact for both Target and Major League Soccer.
Crowdsync x StateFarm
Crowdsync teamed up with State Farm for an unforgettable fan experience on opening night at the Atlanta Hawks game, turning the arena into a sea of coordinated light and energy. Branded LED wristbands lit up the crowd in sync with in game moments, player intros, and timeouts, amplifying the atmosphere and connecting fans directly to the action. This activation blended entertainment and innovation, delivering a high impact visual experience that elevated the State Farm brand while energizing Hawks fans throughout the night.