Product // Digital

PRoduct // Digital

Ideas take many forms. Some you can hold, others you experience. This is a collection of digital apps and physical DTC brands, all built with intention. Whether tangible or virtual, each product is designed to connect, inspire, and seamlessly integrate into how we live, work, and play.

MINT

MINT was created with a deeper intention to design a product that not only served a purpose but also made people feel something. It wasn’t just about function or aesthetic. It was about creating a brand that felt personal, aspirational, and thoughtfully made.

As Chief Creative Officer and co-founder, I approached MINT with a clear vision: to build every element with meaning. From product formulation to visual language, every decision was guided by a desire to create something that felt considered and human. The creative direction focused on balance minimal but warm, modern but inviting. MINT became more than a brand. It became a reflection of how design, storytelling, and purpose can come together to create something truly resonant.

A close-up portrait of a young man with styled blonde hair and a beard, looking to the side, with dim warm lighting in the background.

A man with a beard and styled hair sitting on a mustard-colored couch, looking at a black portable speaker or radio, with large leafy green plants behind him and a window in the background.

Black container labeled "mint" and "matte clay" on a light surface, surrounded by similar containers.

Two black hair combs on a white background, one with a handle labeled ‘mint’ and the other labeled ‘daily essentials,’ positioned horizontally.

Black tube of mint daily essentials face cleanser with white text and abstract design on black background.

Young man with platinum blonde hair and denim jacket looking down against a textured beige wall.

A hand holding a small black case labeled 'mint matte clay' on a light-colored surface with a green leafy branch nearby.

A young man with styled dark hair and light skin wearing a gray t-shirt, standing against a textured beige wall.

NEEDLE

Needle Music is a music discovery platform designed to reconnect listeners with the emotional power of sound. With a sleek, user friendly interface, it curates music based on feeling, not just genre, helping users find tracks that resonate on a deeper level. Featured here is a series of video assets developed in collaboration with the Needle Music team during its early pre launch phase. The project helped identify key opportunities to refine and elevate the app’s UI and UX, resulting in a more intuitive experience for both users and developers. These visuals served as a cornerstone for communicating the platform’s value to both B2C and B2B audiences.

ALTER LEAF

Alterleaf was a refined line of minimal CBD supplements and skincare, rooted in wellness and simplicity. With a focus on clean design and calm living, the brand offered thoughtfully formulated products that supported balance from the inside out. I partnered with Alterleaf to craft their visual identity through elevated imagery for their website and social platforms, capturing the quiet confidence and clarity that defined the brand. Every shot was created to reflect the purity of the product and the ease it brought to everyday rituals.